Here’s why I’m ditching Facebook for advanced garden content and using my own website instead. You see, I used to post every research and advanced gardening link on Facebook for readers to browse. But then Facebook got greedy.
Over 5000 gardeners “follow” my DougGreensGarden page and over 5000 gardeners have “liked” the page. So we’re talking just over 10,000 gardeners (there may be some duplication of readers who have both “liked” and “followed” the page but only Facebook would know that.)
Facebook shows a regular post to (maybe) 300 individuals out of 10,000. And then they’d ask me if I wanted to “boost” the post. “Boosting” is Facebook-speak for advertising btw.
I note the last two link posts got 173 and 179 views from Facebook.
Can I afford to spend the $200 to $300 to reach almost everyone – to advertise someone else’s website? Does it even make sense to even advertise my own given there’s no advertising on this site to begin to recoup the costs?
So I’ll put this post on Facebook. A few gardeners will see it and the rest won’t.
I will also include these research posts in my newsletter so readers won’t miss any.
Future posts about social media are likely to be found on my writer’s blog at Douglas-Green.com